Implicit Motives (English, Oliver C. Schultheiss | Joachim C. Brunstein)
by Oliver C. Schultheiss | Joachim C. Brunstein
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Book Details
Publisher
Oxford University Press
Language
English
ISBN-13
9780195335156
ISBN-10
0195335155
Author
Oliver C. Schultheiss | Joachim C. Brunstein
About the Book
How do unconscious motivational needs (i.e., implicit motives) influence physiological, cognitive, affective, and behavioral responses to incentives? - How can implicit motives be measured? - How are they shaped by culture, how do they influence political and societal processes? - Why are they often mismatched with the explicit beliefs people have about their motivational needs and what are the consequences of such mismatches? - How can we use kn…
ISBN: 9780195335156
ISBN-13: 9780195335156
ISBN-10: 0195335155
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Product ID: isbn-9780195335156
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