Individual Goal Hierarchies as Antecedents of Market Structures (English, Marcel Paulssen)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824472222
ISBN-10
3824472228
Author
Marcel Paulssen
About the Book
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.
ISBN: 9783824472222
ISBN-13: 9783824472222
ISBN-10: 3824472228
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Product ID: isbn-9783824472222
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