Innovation Management (English, Allan Afuah)
by Allan Afuah
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Book Details
Publisher
Oxford University Press
Language
English
ISBN-13
9780195142303
ISBN-10
0195142306
Author
Allan Afuah
About the Book
Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing number of courses in innovation management, the te…
ISBN: 9780195142303
ISBN-13: 9780195142303
ISBN-10: 0195142306
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Product ID: isbn-9780195142303
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