Innovation Sucks! (English, Watkins Alan | Simon May)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780367681913
ISBN-10
0367681919
Author
Watkins Alan | Simon May
About the Book
Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach. Innovation is not the creation of a novel idea. It is the successful commercialisation of that novel idea. Rather than starting with a costly, time-consuming problem assessment that seeks to push potential solutions through an innovation funnel, an 'im…
ISBN: 9780367681913
ISBN-13: 9780367681913
ISBN-10: 0367681919
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Watkins Alan | Simon May is the author of Innovation Sucks!. Browse more books by Watkins Alan | Simon May on BookBajar.
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Product ID: isbn-9780367681913
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