Innovative Wirtschaftskommunikation (English, Michael Boenigk | David Krieger | Andréa Belliger)
by Michael Boenigk | David Krieger | Andréa Belliger
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783835060319
ISBN-10
3835060317
Author
Michael Boenigk | David Krieger | Andréa Belliger
About the Book
Die Autorinnen und Autoren setzen sich interdisziplinär mit unterschiedlichen Aspekten innovativer Wirtschaftskommunikation auseinander. Sie stellen Fallstudien und Lösungskonzepte zu folgenden Themenbereichen vor: Kommunikationsmanagement, Kommunikationsstrategien, integrierte Kommunikation, Methodeneinsatz in der Kommunikation, Diversity Management, Textanalyse und Theorieentwicklung in der Kommunikation.
ISBN: 9783835060319
ISBN-13: 9783835060319
ISBN-10: 3835060317
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Product ID: isbn-9783835060319
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