Intangible Management (English, Ken Standfield | Andrew Torre)
by Ken Standfield | Andrew Torre
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Book Details
Publisher
Butterworth-Heinemann
Language
English
ISBN-13
9780126633511
ISBN-10
0126633517
Author
Ken Standfield | Andrew Torre
About the Book
For the recorded history of management, the world has managed value creation according to what can be seen, touched and proven. In today's knowledge-based economy, value creation is derived primarily from how well firms manage intangibles (knowledge, service, expectations, response time, innovation, change management, etc). The large capital outlays that signified the manufacturing economy are no longer required. In fact, such 'tangibles' now exp…
ISBN: 9780126633511
ISBN-13: 9780126633511
ISBN-10: 0126633517
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Product ID: isbn-9780126633511
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