
Integratives Medienmanagement (English, Bernd Eggers | Prof Dr Claus Steinle)
by Bernd Eggers | Prof Dr Claus Steinle
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783835005020
ISBN-10
3835005022
Author
Bernd Eggers | Prof Dr Claus Steinle
About the Book
Bernd Eggers entwickelt Gestaltungsempfehlungen für die Praxis. Speziell für Buch- und Zeitschriftenverlage präsentiert er mit der Publisher Value Development Scorecard ein praxisbezogenes Instrument, das Grundlage eines verlagsspezifischen Entwicklungs- und Implementierungsweges sein kann. Fallstudien über Bertelsmann, Gruner+Jahr, FAZ und die Schlütersche Verlagsgesellschaft geben tiefen Einblick in die Erfolgsfaktoren des Medienmanagements.
ISBN: 9783835005020
ISBN-13: 9783835005020
ISBN-10: 3835005022
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Product ID: isbn-9783835005020
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