International Business Negotiations (English, Pervez N. Ghauri | Jean-Claude Usunier)
by Pervez N. Ghauri | Jean-Claude Usunier
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Book Details
Publisher
Pergamon
Language
English
ISBN-13
9780080442921
ISBN-10
0080442927
Author
Pervez N. Ghauri | Jean-Claude Usunier
About the Book
Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations. The purpose of this book is to enhance our understanding about the impact of culture and communication on international business negotiations. Consequently to explore the problems faced…
ISBN: 9780080442921
ISBN-13: 9780080442921
ISBN-10: 0080442927
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Pervez N. Ghauri | Jean-Claude Usunier is the author of International Business Negotiations. Browse more books by Pervez N. Ghauri | Jean-Claude Usunier on BookBajar.
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Product ID: isbn-9780080442921
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