International Marketing Research (English, Alex Rialp | Josep Rialp)
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Book Details
Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762313693
ISBN-10
0762313692
Author
Alex Rialp | Josep Rialp
About the Book
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may co…
ISBN: 9780762313693
ISBN-13: 9780762313693
ISBN-10: 0762313692
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Alex Rialp | Josep Rialp is the author of International Marketing Research. Browse more books by Alex Rialp | Josep Rialp on BookBajar.
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Product ID: isbn-9780762313693
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