Internationales Vertikales Marketing (English, Eva Otzen-Wehmeyer)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824463091
ISBN-10
3824463091
Author
Eva Otzen-Wehmeyer
About the Book
Aufbauend auf einer Situationsanalyse werden die zentralen Problemfelder f�r multinational operierende Markenartikler der Lebensmittelbranche sowie die Bedrohungspotentiale und die Attraktivit�t der unterschiedlichen Handelssystemtypen analysiert.
ISBN: 9783824463091
ISBN-13: 9783824463091
ISBN-10: 3824463091
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Product ID: isbn-9783824463091
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