Into the Red (English, Alya Guseva)
by Alya Guseva
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Book Details
Publisher
Stanford University Press
Language
English
ISBN-13
9780804758383
ISBN-10
0804758387
Author
Alya Guseva
About the Book
Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-…
ISBN: 9780804758383
ISBN-13: 9780804758383
ISBN-10: 0804758387
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Product ID: isbn-9780804758383
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