Management Der Business-To-Business-Kommunikation (English, Wolfgang Fuchs)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409124324
ISBN-10
3409124322
Author
Wolfgang Fuchs
About the Book
Auch im Business-to-Business-Bereich (BtB) gewinnt das Kommunikations-Instrument zunehmend an Bedeutung. Markenbildung, kommunikative Profilierung und Differenzierung, kommunikative Kundenzufriedenheit werden angesichts eines verschärften Wettbewerbs, der Produktangleichung und verkürzter Innovationszyklen zu einem Erfolgsfaktor für Unternehmen. Ausgehend von den Besonderheiten des BtB-Marketing und der BtB-Marktkommunikation stellt Wolfgang Fuch…
ISBN: 9783409124324
ISBN-13: 9783409124324
ISBN-10: 3409124322
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Product ID: isbn-9783409124324
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