Marketing Communication (English, Richard Varey)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415230391
ISBN-10
041523039X
Author
Richard Varey
About the Book
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
ISBN: 9780415230391
ISBN-13: 9780415230391
ISBN-10: 041523039X
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Richard Varey is the author of Marketing Communication. Browse more books by Richard Varey on BookBajar.
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Product ID: isbn-9780415230391
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