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Marketing Communication (English, Richard Varey)

by Richard Varey

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Book Details

Publisher
Routledge
Language
English
ISBN-13
9780415230391
ISBN-10
041523039X
Author
Richard Varey

About the Book

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

ISBN: 9780415230391

ISBN-13: 9780415230391
ISBN-10: 041523039X

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Product ID: isbn-9780415230391