Marketing (English, Ulrich Vossebein | Volker Drosse | Ulrich Vossebein)
by Ulrich Vossebein | Volker Drosse | Ulrich Vossebein
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409326148
ISBN-10
3409326146
Author
Ulrich Vossebein | Volker Drosse | Ulrich Vossebein
About the Book
Das Intensivtraining Marketing behandelt die Frage, welche Faktoren ein Unternehmen bei seinen Marketingentscheidungen berücksichtigen muss und zeigt, wie das Verhalten der Konsumenten zumindest ansatzweise zu erklären ist. Aufbauend auf diesen Grundlagen werden die verschiedenen Elemente einer Marketingstrategie sowie die Marketinginstrumente ausführlich diskutiert. Abschlie end erfolgt eine kurze Einführung in das Marketing-Controlling. Die dri…
ISBN: 9783409326148
ISBN-13: 9783409326148
ISBN-10: 3409326146
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Product ID: isbn-9783409326148
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