Marketing in Publishing (English, Robin Birn | Patrick Forsyth)
by Robin Birn | Patrick Forsyth
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415151344
ISBN-10
0415151341
Author
Robin Birn | Patrick Forsyth
About the Book
Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and…
ISBN: 9780415151344
ISBN-13: 9780415151344
ISBN-10: 0415151341
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Product ID: isbn-9780415151344
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