Marketing Library and Information Services (English, Ifla | Dinesh K. Gupta | Christie Koontz)
by Ifla | Dinesh K. Gupta | Christie Koontz
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Book Details
Publisher
K.G. Saur Verlag
Language
English
ISBN-13
9783598117534
ISBN-10
3598117531
Author
Ifla | Dinesh K. Gupta | Christie Koontz
About the Book
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians t…
ISBN: 9783598117534
ISBN-13: 9783598117534
ISBN-10: 3598117531
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Product ID: isbn-9783598117534
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