Marketing Mind Prints (English, P. Kitchen)
by P. Kitchen
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Book Details
Publisher
Palgrave MacMillan
Language
English
ISBN-13
9781403906823
ISBN-10
1403906823
Author
P. Kitchen
About the Book
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to con…
ISBN: 9781403906823
ISBN-13: 9781403906823
ISBN-10: 1403906823
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Product ID: isbn-9781403906823
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