Marketing Roi (English, James Lenskold)
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Book Details
Publisher
McGraw-Hill Companies
Language
English
ISBN-13
9780071413633
ISBN-10
0071413634
Author
James Lenskold
About the Book
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROI changes all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements,…
ISBN: 9780071413633
ISBN-13: 9780071413633
ISBN-10: 0071413634
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Product ID: isbn-9780071413633
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