Marketing Strategy: A Decision-Focused Approach (English, Paperback, Jr. Walker, Orville C., John W. Mullins)

About the Book

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...

Why You Should Read This Book

• Written by acclaimed authors Jr. Walker, Orville C., John W. Mullins
• Published by Irwin Professional Pub (2013)
• 368 pages of comprehensive content
• Available in English language
• Ideal for students, professionals, and avid readers

Product Details

This edition of Marketing Strategy: A Decision-Focused Approach is published by Irwin Professional Pub and was first released in 2013. The book contains 368 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.

Who Is This Book For?

Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, Marketing Strategy: A Decision-Focused Approach by Jr. Walker, Orville C., John W. Mullins is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery option available across India.