Marketing Today's Academic Library (English, Brian Mathews)
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Book Details
Publisher
American Library Association
Language
English
ISBN-13
9780838909843
ISBN-10
0838909841
Author
Brian Mathews
About the Book
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
ISBN: 9780838909843
ISBN-13: 9780838909843
ISBN-10: 0838909841
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Product ID: isbn-9780838909843
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