Media Research Methods (English, James A. Anderson)
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Book Details
Publisher
Sage Publications, Inc
Language
English
ISBN-13
9781412999564
ISBN-10
1412999561
Author
James A. Anderson
About the Book
Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book take…
ISBN: 9781412999564
ISBN-13: 9781412999564
ISBN-10: 1412999561
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James A. Anderson is the author of Media Research Methods. Browse more books by James A. Anderson on BookBajar.
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Product ID: isbn-9781412999564
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