Mehrpersonen-Preisdifferenzierung (English, Gerd Wilger)
by Gerd Wilger
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824480555
ISBN-10
3824480557
Author
Gerd Wilger
About the Book
Gerd Wilger entwickelt einen Entscheidungsrahmen der Mehrpersonen-Preisdifferenzierung, in den ökonomische, verhaltenswissenschaftliche und preispsychologische Aspekte einflie en. Besonderen Wert legt er auf die Messung der Zahlungsbereitschaft und der Preissensitivität von Gruppen.
ISBN: 9783824480555
ISBN-13: 9783824480555
ISBN-10: 3824480557
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Product ID: isbn-9783824480555
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