Metaphor and Mills (English, Honesto Herrera-Soler | Michael White)
by Honesto Herrera-Soler | Michael White
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Book Details
About the Book
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continent…
ISBN: 9783110272963
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