Monitoring the News (English, Susan Bridge)
by Susan Bridge
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780765603166
ISBN-10
0765603160
Author
Susan Bridge
About the Book
In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge ra…
ISBN: 9780765603166
ISBN-13: 9780765603166
ISBN-10: 0765603160
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Product ID: isbn-9780765603166
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