Multi-Channel-Communications- Und Marketing-Management (English, Christin Emrich)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834908551
ISBN-10
383490855X
Author
Christin Emrich
About the Book
Der Erfolg oder Misserfolg eines Unternehmens h ngt heute mehr denn je davon ab, ob es in der Lage ist, sich den best ndig wechselnden Wettbewerbsbedingungen effektiv und schnell anzupassen. Dazu geh rt neben der Anpassung von Unternehmensstrukturen und -prozessen, Produkten und Marken auch eine angepasste Kommunikationsstrategie mit den Kunden, da sich auch die Kommunikationsbed rfnisse und -erwartungen von Konsumenten in rasanter Geschwindigkei…
ISBN: 9783834908551
ISBN-13: 9783834908551
ISBN-10: 383490855X
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Product ID: isbn-9783834908551
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