Multi-Channel-Retailing (English, Hanna Schramm-Klein)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824477692
ISBN-10
3824477696
Author
Hanna Schramm-Klein
About the Book
Hanna Schramm-Klein analysiert die Wirkungen von Multi-Channel-Systemen auf das individuelle Konsumentenverhalten und zeigt, dass Multi-Channel-Systeme bei Betonung von Ähnlichkeit und Konsistenz in der Ausgestaltung als Strategie zur Steigerung des "Share of Customer" eingesetzt werden können.
ISBN: 9783824477692
ISBN-13: 9783824477692
ISBN-10: 3824477696
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Product ID: isbn-9783824477692
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