New Challenges to International Marketing (English, Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri)
by Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri
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Book Details
Publisher
Emerald Group Publishing
Language
English
ISBN-13
9781848554689
ISBN-10
1848554680
Author
Tamer Cavusgil | Rudolf R. Sinkovics | Pervez N. Ghauri
About the Book
Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability an…
ISBN: 9781848554689
ISBN-13: 9781848554689
ISBN-10: 1848554680
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Product ID: isbn-9781848554689
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