New Market Intelligence (English, Dana Mietzner | Dieter Wagner)
by Dana Mietzner | Dieter Wagner
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834923424
ISBN-10
3834923427
Author
Dana Mietzner | Dieter Wagner
About the Book
Ausgehend von einer systematischen Bestandsaufnahme in der roten Biotechnologie und 30 Fallstudien leiten die Autoren Managementempfehlungen f�r das Vorgehen in der strategischen Vorausschau neuer M�rkte und Gesch�ftsm�glichkeiten ab und geben einen �berblick �ber Gesch�ftsm�glichkeiten und Markteintrittsbarrieren f�r deutsche Biotechnologieunternehmen in Asien und in Singapur.
ISBN: 9783834923424
ISBN-13: 9783834923424
ISBN-10: 3834923427
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Product ID: isbn-9783834923424
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