Offensives Marketing Im E-Business (English, Anja Förster | Peter Kreuz)
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642627774
ISBN-10
3642627773
Author
Anja Förster | Peter Kreuz
About the Book
Erfolgreiche Unternehmen erkennen und nutzen das gesamte Potenzial des Marketings im E-Business, denn es reicht nicht, einfach nur im Web pr�sent zu sein und Marketing im E-Business als eine Art Werbebrosch�re im Internet oder als alternativen Vertriebsweg zu sehen. Das Buch stellt die vier Schl�sselprinzipien zum dauerhaften Markterfolg vor: Attract - die richtigen Interessenten finden, Convert - Interessenten zu profitablen Kunden machen, Serve…
ISBN: 9783642627774
ISBN-13: 9783642627774
ISBN-10: 3642627773
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Product ID: isbn-9783642627774
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