Pictorial Metaphor in Advertising (English, Charles Forceville)
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Pictorial Metaphor in Advertising by Charles Forceville is listed under Routledge on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415186766
ISBN-10
0415186765
Author
Charles Forceville
About the Book
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cogniti…
ISBN: 9780415186766
ISBN-13: 9780415186766
ISBN-10: 0415186765
Reader's Guide
What This Book Covers
- ·The main subject matter of Pictorial Metaphor in Advertising
- ·Ideas and detail relevant to Routledge
- ·Context that helps make sense of the material as a whole
Best Suited For
Readers with an interest in Routledge, from students to hobbyists.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Pictorial Metaphor in Advertising?
Pictorial Metaphor in Advertising starts from ₹4273 at BookBajar. Available in Paperback.
Who is the author of Pictorial Metaphor in Advertising?
Charles Forceville is the author of Pictorial Metaphor in Advertising. Browse more books by Charles Forceville on BookBajar.
Is Pictorial Metaphor in Advertising available in Paperback and Hardcover?
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What is the ISBN of Pictorial Metaphor in Advertising?
Pictorial Metaphor in Advertising has ISBN 9780415186766 (ISBN-10: 0415186765). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Pictorial Metaphor in Advertising?
About the Book Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions.
Product ID: isbn-9780415186766
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