Pictorial Metaphor in Advertising (English, Charles Forceville)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415186766
ISBN-10
0415186765
Author
Charles Forceville
About the Book
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cogniti…
ISBN: 9780415186766
ISBN-13: 9780415186766
ISBN-10: 0415186765
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Charles Forceville is the author of Pictorial Metaphor in Advertising. Browse more books by Charles Forceville on BookBajar.
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Product ID: isbn-9780415186766
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