Play Bigger (English, Al Ramadan)
by Al Ramadan
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₹1,954
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Book Details
Publisher
HarperBusiness
Language
English
ISBN-13
9780062407610
ISBN-10
0062407619
Author
Al Ramadan
About the Book
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the…
ISBN: 9780062407610
ISBN-13: 9780062407610
ISBN-10: 0062407619
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Al Ramadan is the author of Play Bigger. Browse more books by Al Ramadan on BookBajar.
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Product ID: isbn-9780062407610
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