Playing to Win (English, Thomas P. Oates | Andrew Baerg | Meredith M. Bagley)
by Thomas P. Oates | Andrew Baerg | Meredith M. Bagley
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Book Details
Publisher
Indiana University Press
Language
English
ISBN-13
9780253014993
ISBN-10
0253014999
Author
Thomas P. Oates | Andrew Baerg | Meredith M. Bagley
About the Book
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of t…
ISBN: 9780253014993
ISBN-13: 9780253014993
ISBN-10: 0253014999
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Product ID: isbn-9780253014993
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