Political Polling in the Digital Age (English, Kirby Goidel | Charlie Cook | Susan Herbst)
by Kirby Goidel | Charlie Cook | Susan Herbst
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Book Details
Publisher
LSU Press
Language
English
ISBN-13
9780807137833
ISBN-10
0807137839
Author
Kirby Goidel | Charlie Cook | Susan Herbst
About the Book
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challe…
ISBN: 9780807137833
ISBN-13: 9780807137833
ISBN-10: 0807137839
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Product ID: isbn-9780807137833
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