Pr-Beratung (English, Ulrike Röttger | Sarah Zielmann)
by Ulrike Röttger | Sarah Zielmann
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Book Details
Publisher
Vs Verlag Fur Sozialwissenschaften
Language
English
ISBN-13
9783531169552
ISBN-10
3531169556
Author
Ulrike Röttger | Sarah Zielmann
About the Book
Systematisches Wissen über die Strukturen und Prozesse der PR-Beratung liegt aus der kommunikationswissenschaftlichen Forschung bislang nicht vor. Der Band setzt an dieser Wissenslücke an. Er umfasst unterschiedliche theoretische Erörterungen sowie erste Bausteine einer eigenen Theorie der PR-Beratung. Auf Basis empirischer Studien werden verschiedene Facetten der Beratungspraxis und der Beratungsbranche diskutiert: Erfolgskriterien von PR-Agentu…
ISBN: 9783531169552
ISBN-13: 9783531169552
ISBN-10: 3531169556
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Ulrike Röttger | Sarah Zielmann is the author of Pr-Beratung. Browse more books by Ulrike Röttger | Sarah Zielmann on BookBajar.
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Product ID: isbn-9783531169552
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