Praxishandbuch Bibliotheks- und Informationsmarketing (English, Ursula Georgy | Frauke Schade)
by Ursula Georgy | Frauke Schade
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Book Details
Publisher
K.G. Saur Verlag
Language
English
ISBN-13
9783110260427
ISBN-10
3110260425
Author
Ursula Georgy | Frauke Schade
About the Book
Die Zukunftsfähigkeit von Bibliotheken und Informationseinrichtungen hängt entscheidend davon ab, wie es ihnen gelingt, die gesellschaftlichen, politischen, ökonomischen und technologischen Entwicklungen zu antizipieren und sich dazu im Kontext der Kultur- und Bildungslandschaft mit einem innovativen Dienstleistungskonzept zu positionieren. Das Handbuch überträgt aktuelle Marketingstrategien und -methoden aus einer systematischen Perspektive auf…
ISBN: 9783110260427
ISBN-13: 9783110260427
ISBN-10: 3110260425
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Product ID: isbn-9783110260427
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