Preiskomplexität (English, Melanie Krämer)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834923363
ISBN-10
3834923362
Author
Melanie Krämer
About the Book
Melanie Krämer untersucht mit Hilfe von empirisch-experimentellen Studien, welche Faktoren ein Preissystem komplex machen, wie Konsumenten Preiskomplexität wahrnehmen und welche Auswirkungen sich daraus für die Kaufentscheidung ergeben.
ISBN: 9783834923363
ISBN-13: 9783834923363
ISBN-10: 3834923362
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Melanie Krämer is the author of Preiskomplexität. Browse more books by Melanie Krämer on BookBajar.
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Product ID: isbn-9783834923363
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