Pricing in Business‐to‐business‐geschäftsbeziehungen (English, Jan Allmann)
by Jan Allmann
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834941404
ISBN-10
3834941409
Author
Jan Allmann
About the Book
Ein Verständnis der preisbezogenen Kundenwahrnehmungen in Business-to-Business-Geschäftsbeziehungen ist - sowohl in der Unternehmenspraxis als auch in der Marketingforschung - nur rudimentär vorhanden. Auf Basis von zwei branchenübergreifenden Unternehmensbefragungen und drei empirischen Studien untersucht Jan Allmann vor diesem Hintergrund die Konzepte der Preissuche und der Preisfairness im Business-to-Business-Kontext. Er identifiziert Einflu…
ISBN: 9783834941404
ISBN-13: 9783834941404
ISBN-10: 3834941409
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Product ID: isbn-9783834941404
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