Public Relations and Communication Management in Europe (English, Betteke Van Ruler)
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Book Details
Publisher
de Gruyter Mouton
Language
English
ISBN-13
9783110176117
ISBN-10
3110176114
Author
Betteke Van Ruler
About the Book
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of vie…
ISBN: 9783110176117
ISBN-13: 9783110176117
ISBN-10: 3110176114
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Betteke Van Ruler is the author of Public Relations and Communication Management in Europe. Browse more books by Betteke Van Ruler on BookBajar.
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Product ID: isbn-9783110176117
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