Public Relations Case Studies from Around the World (2nd Edition) (English, Judy Vanslyke Turk | Jean Valin)
by Judy Vanslyke Turk | Jean Valin
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Book Details
Publisher
Peter Lang Inc., International Academic Publi
Language
English
ISBN-13
9781433134548
ISBN-10
1433134543
Author
Judy Vanslyke Turk | Jean Valin
About the Book
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice--from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and pro…
ISBN: 9781433134548
ISBN-13: 9781433134548
ISBN-10: 1433134543
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Product ID: isbn-9781433134548
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