Public Relations (English, Tom Kelleher)
by Tom Kelleher
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Book Details
Publisher
Oxford University Press
Language
English
ISBN-13
9780190925093
ISBN-10
0190925094
Author
Tom Kelleher
About the Book
Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
ISBN: 9780190925093
ISBN-13: 9780190925093
ISBN-10: 0190925094
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Product ID: isbn-9780190925093
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