Quantitative Models in Marketing Research (English, Kindle Edition, Philip Hans Franses, Richard Paap)
by Philip Hans Franses, Richard Paap
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Book Details
About the Book
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation o...
Why You Should Read This Book
- Written by acclaimed authors Philip Hans Franses, Richard Paap
- Published by Cambridge University Press (2001)
- 222 pages of comprehensive content
- Available in English language
- Ideal for students, professionals, and avid readers
Product Details
This edition of Quantitative Models in Marketing Research is published by Cambridge University Press and was first released in 2001. The book contains 222 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.
Who Is This Book For?
Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, Quantitative Models in Marketing Research by Philip Hans Franses, Richard Paap is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery option available across India.
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