Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) (English, Paperback, Ian Brace)
by Ian Brace
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Format: Paperback
Book Details
About the Book
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.Questionnaire Design explains the role of questionnaires i...
Why You Should Read This Book
- Written by acclaimed author Ian Brace
- Published by Kogan Page (2004)
- 288 pages of comprehensive content
- Available in English language
- Ideal for students, professionals, and avid readers
Product Details
This edition of Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) is published by Kogan Page and was first released in 2004. The book contains 288 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.
Who Is This Book For?
Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) by Ian Brace is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery option available across India.
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