Quo Vadis Zeitschriften? (English, Sven Dierks)
by Sven Dierks
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Book Details
Publisher
Vs Verlag Fur Sozialwissenschaften
Language
English
ISBN-13
9783531167787
ISBN-10
3531167782
Author
Sven Dierks
About the Book
Die Beschreibung der Verlagsstrategien sowie der Zeitschriftensegmente h- sichtlich ihrer Titelzahlen und Auflagenentwicklungen lasst relevante Entwi- lungsbedingungen fur das Zeitschriftenangebot deutlich werden. Segmente, die mit nur wenigen Titeln besetzt sind, bergen potenziell Raum fur neue Titel, so dass sich hier erleichterte Wettbewerbsbedingungen finden lassen konnten. Das Potenzial spiegelt sich recht gut in der Veranderung der Titelzah…
ISBN: 9783531167787
ISBN-13: 9783531167787
ISBN-10: 3531167782
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Product ID: isbn-9783531167787
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