Reassessing the Internationalization of the Firm (English, C. N. Axinn | P. Matthyssens | S. Tamer Cavusgil)

Name: Reassessing the Internationalization of the Firm (English, C. N. Axinn | P. Matthyssens | S. Tamer Cavusgil)
Brand: C. N. Axinn | P. Matthyssens | S. Tamer Cavusgil
SKU: isbn-9780762307951
Price: 4624 INR
Availability: InStock

by C. N. Axinn | P. Matthyssens | S. Tamer Cavusgil

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Total: ₹4,198

Book Details

Publisher

Jai Press Inc.

Language

English

ISBN-13

9780762307951

ISBN-10

0762307951

Author

C. N. Axinn | P. Matthyssens | S. Tamer Cavusgil

About the Book

As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary…

ISBN: 9780762307951

ISBN-13: 9780762307951

ISBN-10: 0762307951

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Product ID: isbn-9780762307951