Research in Consumer Behavior (English, Linda Scott | Soren Askegaard | Russell W. Belk)
by Linda Scott | Soren Askegaard | Russell W. Belk
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Book Details
About the Book
This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life,…
ISBN: 9781781900222
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