Research in Consumer Behavior (English, Russell W. Belk)
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Book Details
Publisher
Jai Press Inc.
Language
English
ISBN-13
9780762313044
ISBN-10
0762313048
Author
Russell W. Belk
About the Book
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a vo…
ISBN: 9780762313044
ISBN-13: 9780762313044
ISBN-10: 0762313048
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Russell W. Belk is the author of Research in Consumer Behavior. Browse more books by Russell W. Belk on BookBajar.
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Product ID: isbn-9780762313044
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