Review of Marketing Research (English, Naresh Malhotra -. Use 0493)
by Naresh Malhotra -. Use 0493
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Book Details
Publisher
Emerald Group Publishing
Language
English
ISBN-13
9780857248978
ISBN-10
0857248979
Author
Naresh Malhotra -. Use 0493
About the Book
This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald Zaltman summarize in their own words not only their research but also the salient aspects of their academic life journeys. In this outstanding collectio…
ISBN: 9780857248978
ISBN-13: 9780857248978
ISBN-10: 0857248979
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Product ID: isbn-9780857248978
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