Role of Emotions in Preventative Health Communication (English, Jessica Gall Myrick)
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Book Details
Publisher
Lexington Books
Language
English
ISBN-13
9780739191477
ISBN-10
0739191470
Author
Jessica Gall Myrick
About the Book
The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions--fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation--and discusses the roles these emotions play in health campaigns, health journalis…
ISBN: 9780739191477
ISBN-13: 9780739191477
ISBN-10: 0739191470
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Product ID: isbn-9780739191477
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