Sensory and Consumer Research in Food Product Design and Development (Institute of Food Technologists Series) (English, Hardcover, Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion)

About the Book

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more su...

Why You Should Read This Book

• Written by acclaimed authors Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
• Published by Wiley–Blackwell (2006)
• 368 pages of comprehensive content
• Available in English language
• Ideal for students, professionals, and avid readers

Product Details

This edition of Sensory and Consumer Research in Food Product Design and Development (Institute of Food Technologists Series) is published by Wiley–Blackwell and was first released in 2006. The book contains 368 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.

Who Is This Book For?

Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, Sensory and Consumer Research in Food Product Design and Development (Institute of Food Technologists Series) by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery option available across India.