Services Marketing and Management (English, Audrey Gilmore)
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Book Details
Publisher
Sage Publications Ltd
Language
English
ISBN-13
9780761941576
ISBN-10
0761941576
Author
Audrey Gilmore
About the Book
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies…
ISBN: 9780761941576
ISBN-13: 9780761941576
ISBN-10: 0761941576
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Audrey Gilmore is the author of Services Marketing and Management. Browse more books by Audrey Gilmore on BookBajar.
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Product ID: isbn-9780761941576
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